Casting Your Blogger Spell: 10 Powerful Tips For Witchy Writers

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Are you a witch blogger or want to be? Love writing about witchy things? Add potency to your content creation with these powerful tips…

1. The More You Write, The More Magic You Create:

Think of your blog posts like individual spells of allurement: the more of them you cast, the more followers and clients you will eventually attract. Your goal is consistent, regular posting; random writing will only generate weak results. Set a schedule and commit that you will post daily or weekly and then stick to it.

I admit I have a difficult time with this one. Life just gets in the way. And it can be difficult to stick to a blog, especially in the beginning, when it seems like no one is reading your posts or visiting your website (and nobody knows about your commitment to write except you). So what’s the point, right…?

The point is threefold: you are building up a library of posts that will eventually bring you more traffic (after those posts get indexed in the search engines and on social media); that library will establish your credibility and potentially become material for a future book, paid course, or membership group; and you are “keeping your chops up”, meaning you’re getting lots of writing practice and developing greater knowledge in your field. Your unique voice will not suddenly spring forth fully polished as a result of thinking about working. Actively writing or podcasting or teaching is how you evolve your voice.

Your unique voice will not suddenly spring forth fully polished as a result of thinking about working. Actively writing or podcasting or teaching is how you evolve your voice.

Bonus Tip: One of the ways I’m keeping myself accountable is by committing to a 30-day blogging challenge. There’s even a book and a Facebook group for this.

2. Keep An Ideas File:

If you’re not already doing this, I highly encourage you to start today. I keep a Word file on my pc (accessible to all the computers in my network via the cloud) and a small notebook in my purse (which I transfer to my laptop bag when I’m going to a cafe to write) and another notes file on my iPhone. Every time I think of a topic I might want to write a blog post about, I jot it down (or dictate it to my phone). When I encounter a website with information or research or a pertinent article that applies to a future blog post, it gets bookmarked in a folder especially for “blog research”. (And all my bookmarks are accessible on any of my computers via Google.) Also, I have several private Pinterest boards where I pin related ideas and inspiration.

Thinking like a blogger starts your writing wheels turning. Suddenly, ideas will flow into your mind just as quickly as you can write them down!

If you start this today, you’ll be surprised at how quickly your list expands. Thinking like a blogger starts your writing wheels turning. Suddenly, ideas will flow into your mind just as quickly as you can write them down! Then, the next time you can’t think of anything to write about, you can pull out your ideas file for instant inspiration.

3. Target Your Topics Strategically:

If you’re a tarot reader or psychic or spiritual coach, you may be tempted to create a lot of “free reading” type posts. Unfortunately (and I’m speaking from experience here) free readings don’t necessarily translate into paying clients. Nor do they convince anyone that you are “an expert”. Also, they can take up a lot of your time and artificially inflate your follower numbers.

Instead, whether you are creating videos (see 10 below) or written blog posts, be strategic when you pick your topics. For instance, if you’re launching a course on “Intuitive Tarot Reading”, create helpful posts that surround that topic but don’t necessarily give away all the information you’ll be sharing in your paid course. Examples: “Choosing The Best Tarot Deck For Your Reader Style”. You want to demonstrate that you know a lot of helpful information in this area and then mention that there’s even more in your course. In other words, use your articles and/or videos as a lead-in to your courses and services.

4. Don’t Be A Wishy-Washy Witch:

I sometimes see other professional witches write things like, “During a class, we might play with angel cards” (play…?) or “I’m all about the empowerment of the feminine in a patriarchal society” (with a very careful avoidance of the words “goddess” or “witch”). Are you a witch or aren’t you…? (Or a “spiritual counselor”, “tarot card reader”, “intuitive coach”, or whatever.) If you’ve made the leap and gone public (or at least semi-public if you’re using a pen name) with your spiritual beliefs, don’t hold back when it comes time to write about them. Share who you are and what you believe without watering it down. Write your genuine thoughts and ideas without editing them down to generic, PC sales copy out of a fear of offending some anonymous person on the internet (who’s wasting their time trolling other people’s sites instead of writing their own content).

It’s true, the real you won’t be the right fit for Everybody. On the other hand, nobody benefits by you hiding or downplaying your vision or gifts. Nobody. Especially not you. Create your vision and mission and then stay the course. Writing with an unusual point of view and/or about topics that are rarely covered will make you unique and this will generate buzz. At the very least, you will have the satisfaction of knowing you are being true to yourself.

Writing with an unusual point of view and/or about topics that are rarely covered will make you unique and this will generate buzz. At the very least, you will have the satisfaction of knowing you are being true to yourself.

5. Catchy Titles Are Like Reader Catnip:

Would you rather read this article: “Casting Your Blogger Spell” or this one: “Tips For Writing Better Blog Posts”…? Spend almost as much time crafting your title as you do on deciding what to write about. A brilliant blog post that nobody reads is a waste of your time and talent. Enough said.

6. Replace Comments With A Call-To-Action:

Comment sections are dead. Yes, I said it. And I meant it. Comment sections are a big, fat waste of your time and web site real estate. I encourage you to turn off that option right now. (If your site was built with WordPress, you can change this under Settings >  Discussion; just uncheck “Allow people to post comments on new articles”.)

Why…? If you’ve been blogging for any time at all, you’ve probably noticed that comment sections attract a lot of spam and even the legitimate posters are usually just stroking your ego so they can include a link back to their own site. You can save yourself a lot of time by not having to monitor your comments, or approve posts, or delete spam.

In addition, you want to streamline and direct the interaction you have with your readers so that it’s more effective. After all, you ultimately want to turn readers into buyers or clients, right? You’re going to do this with a specific Call-To-Action, such as: “Enjoyed this article? Subscribe to my e-list here to get more!” End every blog post with an opt-in box subscribing to your email list or an invitational link to follow you on social media. (Example: “Have a comment or question about this article? Join the conversation with me on Instagram—include link—#yourtopic”.) And that’s it.

Don’t expect readers to comment AND subscribe AND follow you. That’s too much. Keep it simple, tell them what to do, and make it easy for them to do it.

Don’t expect readers to comment AND subscribe AND follow you. That’s too much. Keep it simple, tell them what to do, and make it easy for them to do it.

Bonus Tip: Speaking of directing your website traffic, be sure that whenever you include a link in your blog posts that you have it set to open in a new tab (window). You don’t want to send site visitors away to other sites, not even your own social media pages, until they have finished reading your article and subscribed to your eList.

7. Include Custom Images With Words:
Casting Your Blogger Spell: 10 Powerful Tips For Witchy Writers

Adding blockquotes and images to your blog posts makes them more visually appealing. Adding words to your images means that they are more likely to be added to Pinterest boards and far more likely to be clicked on and followed once they’re there. If you use Pinterest (and you should—see my Pinterest boards for examples), you’ve probably noticed that some images have words under them, some don’t, and often even the visible words aren’t particularly helpful. If your blog post title and/or web address are on the image itself, you don’t have to worry about what is or is not showing up when your pictures are pinned.

Bonus Tip: If you’re not an experienced graphics creator, use Canva to make your website images. It’s awesome!

Bonus Tip #2: If you make your custom images square, they’ll work better in Instagram. (Sure, you could create two images in different sizes, but who has time for that?)

8. Post Blurbs To All Your Social Media & Email List:

Each time you write a new blog post, be sure to post a blurb and a link to all your social media accounts—Twitter, Facebook, Instagram, Pinterest, and so on—and to your email list. Include an image (ideally the one you created with words), not just a link. A Twitter feed that is nothing but automated links (“New blog post here: link12345”) is boring and few of your followers will be inspired to click on your links, let alone retweet them.

Sharing your new content shows that you are active, present and working—and you want the world to know that—so don’t neglect this step.

Sharing your new content shows that you are active, present and working—and you want the world to know that—so don’t neglect this step.

Bonus Tip: When you post blurbs, keep them short but intriguing; don’t post the entire article, even on Facebook. Include an image and a link to Read More. You are casting a spell to draw visitors to your website, social media and eList, so make sure your blurbs are irresistibly alluring.

9. Turn Your Accumulated Posts Into A Book:

As you’re compiling your ideas file and writing a library of blog posts, you will probably begin to see a pattern or several. This will be an area of particular knowledge or interest for you. Start planning a book on this subject. Write an outline for your book and break it down into chapters and break those chapters into sub-topics. Then add each of those sub-topics to your idea list as blog posts. Once you have written all those posts, your book will be almost finished! With a little editing and formatting, you can self-publish your book on Amazon and increase your credibility, visibility and revenue many times over.

Plan from the beginning to multi-purpose your work and you will generate far greater returns with very little additional time or effort.

Plan from the beginning to multi-purpose your work and you will generate far greater returns with very little additional time or effort.

10. Consider Creating A Podcast And/Or YouTube Videos:

Another way you can multi-purpose your content is by creating a podcast or YouTube channel. You could use your blog posts as notes and then record talking about that topic—even better, interview someone about it or simply chat with a colleague. Edit the recording (Audacity is free sound editing software), add an intro, turn it into an mp3 file and—abracadabra!—you have a podcast! This can be setup to stream or be downloaded from your website or hosted on a podcast site, such as iTunes (which I recommend because it will bring you a lot more traffic). Be sure to add links on your blog to your podcasts and YouTube channel and vice versa.

Or…since YouTube is now even more captivating than written blogs (and, for a lot of people, livestream videos are faster than article writing), you could create the videos first, post them on your YouTube channel, then embed them on your site in individual blog entries with notes. (So it’s a “vlog” not a blog, get it?) Then whenever someone visits your website “blog”, they’ll watch your YouTube videos and be tempted to subscribe to your YouTube channel. (Speaking of which, have you seen my YouTube channel…?)

Bonus Tip: Since we’re (now) always thinking about multi-purposing our content, those new mp3s can be used as free gifts for those who subscribe to your elist!

Ta-da! You are now a wicked witch blogger and kick-ass content creationista! (You’re welcome.) 😉


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