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Why Etsy Can Kiss My Witchy Hiney

If you’re a professional reader or witchpreneur, you may want to reconsider investing in an Etsy shop…

In addition to being a Professional Tarot Reader and running a small online Witch Shop, I am a web developer. I’ve worked as an IT professional for roughly two decades and I’ve watched a lot of trends come and go. Through it all, my mission has remained constant: find an easy, cost-effective way for all small businesses to get their ventures online fast, without having to learn a whole new profession.

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Be careful where you setup your new tarot reader business…

To that end, I’ve explored numerous options: FrontPage (remember that? blech!), html sites with PayPal buttons and carts, 2CheckOut, Drupal, Joomla, Shopify, SquareUp Stores, eBay, Etsy, selling on Facebook, and probably more that I’m forgetting right now. When I tested Etsy, I liked the ease of it, but was frustrated by their restrictions: they only allow you to sell “handmade” or “truly vintage” items there; no reselling. Still, it worked for some of my non-witch clients, and I continue to recommend it to most small artisans who are just starting out online, especially if they’re on a budget. (With several caveats that are beyond the scope of this article.)

Recently, while preparing a course on professional tarot reading, I’ve noted quite a few recommendations to “sell your readings on Etsy”. I’ve also seen a large number of witchy businesses promoting their Etsy shops on Instagram. I haven’t wanted to be “negative”, but I feel compelled to warn all of you that if you are a tarot reader or magickal maker relying on your Etsy income (and who’s running an online shop because they don’t need more money?), you should get busy creating a backup that is completely independent of Etsy. In other words, CYA, witches!

Two Pattern Shops Are Born…

When Etsy launched their “Pattern” program, where you could pay a monthly subscription to have a web store that could sell almost anything (including items you’d purchased wholesale for resale) but that still shared your Etsy dashboard, inventory, and Etsy shopping cart and pay system, I was excited. I promptly purchased not one but two different Pattern shops and got busy setting them up. The shop SAGE+CRYSTAL (formerly Good Witch & Co.) featured my tarot readings and several handmade witchy products, including a Sage Smudge Spray and, eventually, my Van-Van Oil and Rich Witch Money Drawing Spray.

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Mindful of their rules regarding selling tarot readings, I was careful to add disclaimers that I was not “a fortune teller” and to include a pdf download with more information about the readings, which they received upon purchase. I also kept my descriptions of my witchy potions fairly safe (though complete) and added a disclaimer about magical claims down at the bottom.

For about a year I continued to pay every month for both stores, despite seeing almost no traffic generated by Etsy, no matter how I reworded and tag-stuffed my listings. (This is one of those caveats I mentioned earlier: don’t count on Etsy bringing you significant traffic.) Deciding I just needed to stick to it, I continued researching the Etsy verse and experimenting with my listings and improving my photos and graphics.

Etsy Shut Me Down On Halloween!

Just before Halloween, 2018, I perfected my Rich Witch Money Drawing Mist, redesigned all my labels and took vastly improved photos. My shop was looking great and I was feeling pretty proud of myself. Over the previous 12+ months I had worked hard to fill orders quickly, had acquired a few good reviews, and no one had complained or said anything negative. I stepped up my posts on Instagram, featuring my new products, and the response was positive. It really felt like my Etsy shop was about to take off!

Then, on the morning of Halloween (I kid you not), I received an email from Etsy support informing me that the following listings had been “deactivated” due to being “prohibited services”…blah, blah, blah. They removed everything, all my witch potion listings (despite them being handmade), and all of my tarot reading listings except for — inexplicably — one reading listing (which I think they just missed because it was no different from the others). They were all just gone. As were all my positive reviews and my ratings. A year of paying into Etsy and working to build my shop’s reputation was wiped out in a moment.

A year of paying into Etsy and working to build my shop’s reputation was wiped out in a moment.


I don’t need to tell you I was sick to my stomach with disappointment and discouragement. I attempted to debate the issue with the person on the other end of the email to no avail. I even mentioned the dozens of witch potions and readings I saw were still listed on Etsy that were just like mine and his response was that just because they hadn’t been caught yet didn’t mean Etsy was discriminating (my word) against me. (Bullsh*t, Etsy.)

I was so angry and frustrated that I decided to close both of my Etsy shops immediately (even though the other, non-witchy shop wasn’t affected). There was no way I was giving them another dime of my money. I copied and pasted what I could from the remaining listings, moved my domains to my own hosting space, and set about building my shops all over again. (I ended up building them both with WordPress and WooCommerce.) I’m still adding items to the SAGE + MYSTIC shop, but it is finally fully functional and I actually prefer the interface I’ve setup. My tarot readings are now available to purchase here on the Magical Guidance site and I prefer that, as well. I like being able to setup the page exactly the way I want it and to process payments and shipping through a company other than Etsy.

Still, I would have preferred to not have wasted all that time, effort, and money, thinking I was building a business, when in reality my shop could be taken away at any moment (and was).

Still, I would have preferred to not have wasted all that time, effort, and money, thinking I was building a business, when in reality my shop could be taken away at any moment (and was). Yes, I know many witch businesses are still operating on Etsy and most of them sell items very similar to what I was selling with descriptions that aren’t any more vague or incomplete. (The exact wording they accused me of violating was: “your listings may not indicate or imply the item can help the buyer achieve a metaphysical outcome, such as attracting wealth, love, gambling luck, more business, employment opportunities, or assistance with legal or relationship situations.” I’ve noticed some makers get around those rules by not listing any description for their conjure oils or potions other than a title. I didn’t want to do that. I made no promises and did include a disclaimer, but this was apparently not enough.) Unfortunately, I think it’s just a matter of time until all readers and witches are caught and removed by Etsy. It’s happened to businesses much larger and busier than mine was (‘Art Of The Root’ comes to mind) and it will keep happening until they officially change their terms of use (which isn’t likely).

Build A Backup & Your Own Email List

My suggestion to you, if you are operating a business on Etsy that sells readings or magickal items/potions, is that you come up with a backup plan and regularly copy and paste all your product descriptions and reviews into files that are on your private computer. Etsy makes it nearly impossible to collect the email addresses of your customers, which means you won’t be able to take any of them with you or even notify them that your shop has been removed (something to keep in mind). I don’t have any clever suggestions for getting around that, but you should definitely begin accumulating an email list of your own to mitigate any future loss. You could try messaging your current customers individually, within the Etsy dashboard, and invite them to signup on your website’s email list. (You’d have to set that up first, obv.) Perhaps you could lure them with a coupon. Etsy doesn’t allow that (of course), so attempt it at your own risk. (Consult Google for more ideas.)

While I used to regularly shop witchy items on Etsy, including artwork, a witch hat, dozens of conjure oils, a witch shirt, and beautiful, unique pagan jewelry, I haven’t been back since cancelling my shops. I’m honestly torn between supporting my fellow witchpreneurs and giving Etsy another penny of my money. They’re discriminating, bottom line, and just because they haven’t caught and removed every witch does not mean they won’t eventually. I will not support or promote a company that operates that way. If you are using Etsy to power your witch business, I wish you luck and encourage you to start building a backup. And while you’re at it, you may want to cast a ‘Law Keep Away’ spell and make some extra ‘Steady Work’ oil. 😉


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